It’s here. The all new iPhone 5. At first glance someone might mistake it for a previous iteration of the iconic hardware. And that’s the point. This new piece of hardware is every bit new and every bit reminiscent of iPhones past. It’s a design strategy that goes against almost every other handset maker in the industry.
We can save you some time: If you always want a different looking phone, Apple is not going to be for you. Go buy a cheap android phone. There are hundreds of phones that all look different. And, lucky for you, most are of such low quality that you’ll end up wanting and needing to switch phones often.
That’s not to say there aren’t good Android or WindowsPhone, uh, phones out there. They do exist and they have similar technical specifications as compared to the latest iPhone. But even those suffer from design changes for changes sake. Each new flagship Android or WindowsPhone has had a different form factor, screen size, etc. It almost seems as if these manufacturers are trying anything and everything possible to distinguish their product from the others. It’s a bottom-line influenced design philosophy. Because there are so many different manufacturers making Android and WindowsPhone, the consumer is left with a daunting and confusing task when trying to select one.
With the introduction of the iPhone 5, it’s clear Apple is trying to achieve a recognizable and iconic design. Much like a Mercedes or Ferrari sports car is almost immediately identifiable, Apple wants you to be both familiar with their aesthetic and impressed nonetheless. Senior Vice President of Design at Apple, Sir Jony Ive, states, “We take changing [the iPhone] very seriously. We don’t want to just make a new phone, we want to make a much better phone.”
What does that mean for the consumer? It means you won’t feel lost when you get a new device. That the changes made are meant to make your experience both better and more familiar. The design choices made in the phone aren’t meant to distract you with quirky features or crazy colors. They include innovations like making the phone lighter, more rugged, faster, more powerful, and more efficient.
The iPhone 5 is the most recent manifestation of this philosophy. The phone is slimmer and lighter, yet has a larger screen. And the larger screen doesn’t mean it will no longer fit in your pocket. They’ve made it faster and more powerful but have actually managed to increase battery life. The phone is built more robustly but doesn’t sacrifice looks. Some have compared the new phone to a well-crafted Rolex watch or a fine piece of jewelry. With each new iPhone, the build quality is enhanced even further, positioning it well ahead of the competition. There is, literally, no other device on the market that compares in this regard.
We will have a full review of the performance of the iPhone next weekend. Until then, if you’re considering a new phone, take a look at this Apple
propaganda piece for a great look at how they have made this the nicest iPhone yet.