I hate moving. In my adult life I have moved domiciles 8 times in 15 years. Packing boxes, filling nail holes and painting, and using advanced geometry to figure out how to squeeze the couch out the front door slowly kills part of my soul with each moving truck that shows up in front of my current residence. In many ways it would be easier just to sell everything you own with the house and start from scratch. But no one wants your blender or mattress. They might need a couch but they don’t want yours. And there’s still the issue of your clothes, CDs, DVDs, photo albums, toiletries, etc. These are things you would never leave behind. Why would you? You’ve worked hard and spent a lot of time and money to find your music and movies, pick out your clothing, curate your photos, and organize your life.
So the question becomes, “Why would you do this with your smartphone/tablet?”
There are a lot of obvious criteria used when someone is looking for a new smartphone or tablet. Oftentimes it boils down to wanting the newest or cheapest device. Maybe you like having the device everyone is talking about. Or it’s time for a new phone and you can save a little money by going with a different brand. These are very valid concerns but they fail to acknowledge a (not so) new and growing facet of our digital lives: data portability.
Take a minute to look at your smartphone. How many apps do you have? What movies, music, or tv shows have you purchased? What pictures on your phone could you not stand to lose? When it’s time for a new device, are you willing to throw it all away? Though Microsoft and Google are working feverishly to solve this problem, their business models get in the way. With each new handset comes different hardware capabilities and carrier restrictions. Some of your data can be moved from one device to another but much of it will be lost. A lot of your apps won’t work on your new device because of screen resolution or changes to the operating system. There are solutions for moving photos, contacts, and music but they are rarely easy or intuitive. It’s not like packing up your house and moving somewhere new. In fact, this more closely equates to bulldozing your house with everything in it and starting over from scratch.
Now imagine buying a new home and the moment you’re handed the keys, you walk in, turn on the lights and all of your stuff is already there. The furniture arranged, cabinets full, photos, CDs, DVDs, and clothes all organized exactly as you had them in the old place. No packing, hauling, loading, cramming, and certainly no trashing.
The only platform that allows for this simplicity is Apple. Moving from one Apple device to another is virtually seamless. Yes, Apple to Apple. Moving from Android or Windows Phone to an Apple device will not afford the same luxuries. Then again, moving from Android to Android won’t either. There are faults with the closed Apple ecosystem but this is not one of them. Once you’re part of it, you will never lose those things which you’ve purchased, downloaded, or stored. If your device is lost, stolen, drowned, or crushed, you’ll simply login to your new Apple device and carry on with your life like nothing ever happened. That alone makes platform loyalty virtually necessary. But there are more benefits still.
Few of us have second houses or weekend cabins but, more and more, we have secondary devices. For those who have had the privilege of vacationing or staying away from home for a weekend or longer, you know how difficult it is to replicate your lifestyle while away from your home. There are things you can’t bring with you, different surroundings with which to acclimate, etc. Your tablet doesn’t have to behave that way. Apple makes it easy to have all of your music, movies, books, tv shows, photos, contacts, and more right on your iPad with no effort from you whatsoever. Every App you’ve ever purchased for your iPhone is available on your iPad as well. Many times in a much better experience.
If you already own an iPhone or iPod touch, there is absolutely no sense in purchasing a tablet that isn’t an iPad. You’ll only end up spending more money to populate your Android, Amazon, or Windows tablet with the apps you like from your iPhone (if they’re even available). Are some of those tablets cheaper? Absolutely. But you’ll more than make up the difference in the content you have to repurchase.
In the heat of the purchasing moment, sometimes it seems easier to go with what is cheaper, newer, or different. There are other considerations you must address, however. Do you hate having to salvage your contacts every time you change phones? Is moving your music, photos, and videos to your new device always a hassle? Does your heart hurt a little when you have to repurchase that app you like so much because it doesn’t work on your new device? Save yourself the heartache, hassle, and the money.
The excitement of a new house is quickly supplanted by the daunting task of packing, salvaging, buying new things, and, yes, trashing that which can’t come with you. And while these are necessary evils with moving, they don’t have to be when it comes to your smartphone and tablet.
Make the switch to Apple and never worry about it again.